Creative paid media agency

flow first.
Then growth.

Making online impact, from flow. With marketing that connects and growth that lasts.

Jens and Stef KnibbelerJensStef
Brands already in flow
Daily BreathingZanoraUdenhuidIndifferent VenturesYoga DailyMatthijsStichting For SpecialsLeasenextTwelveLeaseGoSIMYour CitytripsDuurzamer Nederland
Why Flow First

We don’t force growth.
We create the conditions for it.

More budget is often the first reflex. But if audience, message and funnel don’t line up, you mostly amplify what doesn’t work. So we first find what resonates, and only then add force.

Jens and Stef KnibbelerJensStef
To us, flow means
We know who we want to reach, and what moves them.
The message speaks to their doubts, desires and reasons to buy.
Creatives earn attention and build trust.
The funnel doesn’t leak, and data shows what works.

The experience we bring: built in agency years and with our own brands like Daily Breathing.

800K+
Organic followers built
100M+
Organic views
€1M+
Ad spend managed, at an agency
30+
Brands supported in our agency years

All in one flow.

Strategy, creative, paid and organic: built on the same insights, measured with the same data.

Paid Media

Ads that get proven messages to the right people faster. Testing, learning and scaling what works.

More on Paid Media ›

Strategy

Where is your customer, and how warm are they already? Audience, funnel, budget and creatives: first the plan, then the campaigns.

TouchTellSell
More on Strategy ›

Organic Growth

Smart formats and concepts the algorithm understands. That’s how Daily Breathing grew to 800K+ followers, completely organically.

More on Organic Growth ›
Tracking & data Measurement plan, server-side tracking and dashboards. So we steer on signals, not gut feeling.

The flow
framework

A campaign can be technically perfect and still not perform. That’s why we look at the whole system. And we don’t scale chaos.

01 Flow Audience, message, creative and funnel line up. We know what resonates, and why.
02 Momentum We amplify what works: scaling winners, testing new variations, removing friction.
03 Growth More budget and reach behind what’s proven to work. Growth that lasts.
04 Impact Growth that reaches beyond numbers: a brand that truly brings people something.

Find what connects. Let it flow.

Who it’s for

Growth that adds something.

We look for projects where we can make a real difference. Often those are brands that add something to the world around us. But sometimes it simply clicks with the people, and that matters just as much.

That’s how we work too: purpose-driven. We never start blindly, but keep asking ourselves why we’re doing something. In the work itself, and in the bigger picture.

No fixed industry, no checklist. Just one question: does this give us energy?

What gives us energy
Startups and scale-ups, where our work shows right away
Brands working towards a more sustainable world
Charities and initiatives that help people move forward
People with an idea we get excited about ourselves

Where it started to flow.

800K+ followers
Daily Breathing Own brand · organic growth, app & community
GoSIM.nl3+average ROAS
GoSIM.nl eSIMs for travellers · Google & Meta Ads
Yourcitytrips10+leads per day
Yourcitytrips City trips & city plans · Meta, Google & ChatGPT Ads
Leasenext−50%cost per lead
Leasenext Leasing · Meta & Google Ads · completed
Yoga DailyBrandbookFull branding & proposition
Yoga Daily Online yoga platform · branding & proposition

Plenty more cases in progress.

The best proof?
Our own brand.

With Daily Breathing we set out to make breathwork more accessible. Without a big media budget it grew organically into an international community of 800,000+ followers, with its own app and a platform for coaches.

800K+ followers · own app · coach platform
Daily Breathing logo being designed01 · Brand building

A brand built on content

Positioning, tone of voice and a recognisable style.

Started: early 2024
800K+
followers
25M+
views per month
02 · Community & growth

Grown organically

Content people sought out, saved and shared.

800K+ in ~2 years
Daily Breathing app03 · App · B2C

From audience to product (B2C)

Our own breathwork app for our community. Attention turned into users.

15K+ downloads
Daily Breathing for Coaches platform04 · Platform · B2B

Expanding to coaches (B2B)

Daily Breathing for Coaches: a platform that helps coaches and professionals put breathwork to work.

In progress
About us

First the click. Then the work.

Marketing is people work. That’s why connection and open communication come first for us. You talk directly to the people doing the work, and we tell you honestly what we see.

We deliberately work with a limited number of brands. That leaves room for real attention.

Direct contactShort lines, no account managers in between.
Real involvementBeyond the ad accounts too.
OwnershipOf the result, not just the execution.

“Can we grow this?” isn’t our only question. Do we want to help it grow?

Jens Knibbeler
Jens KnibbelerAd specialist & strategist
Stef Knibbeler
Stef KnibbelerCreative designer & product owner

Let’s
meet!

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